DESIGNER CLUSTERING IN LONDON
03:41
The location of a shop plays a big part of their marketing and sales. All brands have their respective positioning in the fashion market hierarchy, where it is considered high end or high street through the brand identity established by the creator or the brand image the consumers have curated.
I explored London to check out the designer clustering around some of Londons well known shopping locations. I visited Oxford street, Bond street, Sloane Square and Covent garden which enabled me to understand the significance of how placing a shop in a certain area can effect marketing and ultimately generate more sales.
This task, I must say was a bit of a challenge for me because it gave me an excuse to go and do some window shopping, which we all know ultimately leads to actually getting your credit card out and leaving the shop with a few too many bags. Well in my case anyway. When I step out onto Oxford street, its quite the challenge for the unfortunate person accompanying me to drag me away, as all the store's I can afford are all clustered a few steps away from one another.
What a great tactic for sales. Who knew?
I only picked up some Levi jeans and some black boots from Zara.
I checked out New Bond street which is supposedly Europes busiest boulevard, being the home of many fashion outlets that sell prestigious and expensive items. Luxury brands such as Louis Vuitton, Burberry, Prada, Chanel and Alexander McQueen. All the stores are placed opposite each other as they all have similar target markets. This may ultimately generate sales for the other stores as one company's customer may walk past one of the competitor's shop fronts and go in and make a purchase. Sloane street is very similar as they also sell haute couture and luxury brands, and you will find their competitors very close by. Covent garden also named as the beauty quarter, have a collection of high street and high end stores clustered together, such as Mac, Bobbi Brown, Chanel and Dior. Even though Mac and Bobbi Brown are not as high end as Chanel and Dior. The stores being situated together allows the customers to do all their beauty shop in one location and pick and choose the products from each store, this boosts the competition.
Lastly, is of course Oxford Street, which was the busiest, it really isn't a fun place to be this time of year. Oxford street is high street fashion which for the majority is mass produced. This appeals to the middle class consumers which is a very, very big market.
http://www.trazeetravel.com/wp-content/uploads/2016/06/Oxford-Street-London-England-%C2%A9-Elenaburn-Dreamstime-31405646-e1464786815408-1000x399.jpg
I explored London to check out the designer clustering around some of Londons well known shopping locations. I visited Oxford street, Bond street, Sloane Square and Covent garden which enabled me to understand the significance of how placing a shop in a certain area can effect marketing and ultimately generate more sales.
This task, I must say was a bit of a challenge for me because it gave me an excuse to go and do some window shopping, which we all know ultimately leads to actually getting your credit card out and leaving the shop with a few too many bags. Well in my case anyway. When I step out onto Oxford street, its quite the challenge for the unfortunate person accompanying me to drag me away, as all the store's I can afford are all clustered a few steps away from one another.
What a great tactic for sales. Who knew?
I only picked up some Levi jeans and some black boots from Zara.
I checked out New Bond street which is supposedly Europes busiest boulevard, being the home of many fashion outlets that sell prestigious and expensive items. Luxury brands such as Louis Vuitton, Burberry, Prada, Chanel and Alexander McQueen. All the stores are placed opposite each other as they all have similar target markets. This may ultimately generate sales for the other stores as one company's customer may walk past one of the competitor's shop fronts and go in and make a purchase. Sloane street is very similar as they also sell haute couture and luxury brands, and you will find their competitors very close by. Covent garden also named as the beauty quarter, have a collection of high street and high end stores clustered together, such as Mac, Bobbi Brown, Chanel and Dior. Even though Mac and Bobbi Brown are not as high end as Chanel and Dior. The stores being situated together allows the customers to do all their beauty shop in one location and pick and choose the products from each store, this boosts the competition.
Lastly, is of course Oxford Street, which was the busiest, it really isn't a fun place to be this time of year. Oxford street is high street fashion which for the majority is mass produced. This appeals to the middle class consumers which is a very, very big market.
http://www.trazeetravel.com/wp-content/uploads/2016/06/Oxford-Street-London-England-%C2%A9-Elenaburn-Dreamstime-31405646-e1464786815408-1000x399.jpg
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